Franchise
Wing Zone
Creating Flavorholics Worldwide
From Frat House to an International Franchise
Born out of a fraternity house at the University of Florida, Wing Zone has become an international franchise restaurant chain. For over 20 years, Wing Zone has counted on DesignCoup’s strategic creative and brand consistency for its ongoing in-store campaigns, collateral, digital advertising, and direct mail promotions.
Wing Zone also engaged DesignCoup to manage their franchise sales strategy, digital marketing creative, and trade show and conference design.
Our partnership helped Wing Zone reposition itself as the go-to wing concept for ‘flavorholics’ through a major rebrand – increasing same-store sales 15 percent – and selling to Capriotti’s Sandwich Shops.
“20 years – that’s a true partner! They support me and many of my franchise clients because they are very strategic, great designers and communicators, and extremely responsive. You can’t go wrong.”
Matt Friedman
Former CEO & Founder
Services That Drove Wing Zone’s Brand Forward
Brand Development
We overhauled Wing Zone’s brand identity including Logo, Colors, Photography, Store Interiors, Messaging, and Positioning.
Marketing Calendar + Implementation
Build and facilitate a 12-month strategic creative calendar with schedule of creation and implementation of monthly promotions.
Lead Generation
Promotional offers for increased store sales and new franchise development campaigns to drive unit sales
Consumer Engagement
Ongoing creative execution of social assets for organic and paid engagement.
Web Design + Development
Strategy, design, and in-house development of consumer and franchise websites with daily maintenance of all web related requests.
Video + Photography + Motion Graphics
Engaging videography and food photography for consumer LTO promotions, calendar-specific events, and franchise development.
Watch Videos that Drive the Wing Zone Brand
Wing Zone Marketing Projects
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