About DesignCoup
Agency Power without the Overhead
We are brand strategists who amplify your vision. You have the product or service – we provide the creative direction and marketing strategy. Whether launching or refining your brand, we’ll ensures you’re equipped with a clear path forward. Healthcare, franchise, and consumer products companies rely on our fractional marketing expertise to drive strategy and fuel growth.
Designing for Results, Not Just Aesthetics
1. Discovery Phase
We love to dig deep into your why so we can develop your how and when. Our process is loose and fluid – filled with lot of strategic questions to learn about where you are headed as a growing business. The answers direct the next steps of strategy and positioning.
2. Strategy + Positioning
We combine our strategic insight with bold brand positioning to help your business stand out. Once we understand your competitive landscape, we craft brand identities that resonate and convert your target audience. Our approach aligns every touchpoint – visuals, messaging, and digital presence – with your business goals to drive awareness and growth.
3. Design + Implementation
Once we finalize your positioning, DesignCoup designs and implements cohesive, goal-driven experiences across websites, digital engagement, and tradeshows. We build websites that reflect your brand’s core identity while optimizing for user experience and conversion. Our digital campaigns and tradeshow materials are crafted to reinforce your brand messaging, attract ideal audiences, and generate real engagement both online and in person.
Trophies Are Nice. Client Wins Are Better.
- Modern Business Award 2024
- W3 Award 2019
- Telly Award 2019
- Southern Region Silver Quill 2011
- Communicator Award 2008-2020
- Best of NAMA Award 2010
- The Hermes Creator Award 2009
- Print Media Distinction 2007
- Marcom Award 2007
- The Communicator 2005
- Marketing Award for Excellence 1997
Flexible Services for Growing Brands
Big Agency Talent. Small Team Agility.
Companies like yours tap into our specialized expertise without the big agency overhead. We are flexible – and fast. We help businesses quickly adapt to their changing needs without long approval processes. Our nimble team provides you with personalized attention you need and still keep your expenses low.
Michael Higgins
Founder, Brand & Business Strategist, Creative Director
George Farkas
Partner, Senior Web Developer,
Brand Strategist
Patrick Cross
Partner, Senior Designer, Brand Strategist, Video + Motion Specialist
Fractional Marketing, Fully Explained
Why should I consider Fractional Marketing?
Cost Efficiency: Fractional marketing allows you to access high-level expertise without the expense of hiring a full-time, in-house marketing team, making it more affordable for smaller franchises or start-up healthcare companies.
Scalability: Fractional Marketing provides flexibility, allowing your business to scale marketing efforts up or down based on your needs, seasonality, or budget.
Specialized Expertise: Companies can leverage specialized marketing skills tailored to specific goals, such as digital strategy, content creation, or video production, without committing to long-term contracts or full-time positions.
How would my company benefit from DesignCoup’s fractional marketing model?
Because we work with both sales and marketing teams, we can help solve your business objectives – all from one team. No more outsourcing. No managing multiple agencies. We handle everything in-house and with a few strategic partners who are visible to our clients.
How do you charge for your services?
Retainer Billing: Our budget-friendly retainer billing ensures a predictable, monthly cost for a mixture of marketing services and continuous access to DesignCoup’s expertise. Retainer billing alleviates the need to quote out projects and gives you more work for your money.
Project-based Billing: We also offer project-based billing for one-off projects. We provide a defined scope of work and clear, upfront pricing so you can budget accordingly.
Combination: We are flexible to meet your budget needs. Project-based billing is ideal for short-term or specific initiatives, while retainer billing fosters long-term relationships and allows for more strategic involvement. We can create a retainer and bill for projects outside of the retainer agreement.
How do I know if I’m getting my money’s worth with my retainer fee?
Ask any of our long-standing clients and they will tell you that you’ll always get more for your money within our retainer because we spend the time it takes to quote a project actually working on the project.
This is a win-win-win – you don’t have to spend time negotiating project quotes, we get to do more strategic creative, and you get more work completed quicker and for less money. See our client testimonials.
How do I get started with DesignCoup?
To start, our full team meets with you to talk through your current marketing arrangement and strategic goals, and review ways we can help you and your company grow. In that meeting, we’ll discuss what you want, need, and equally importantly what you don’t.
After the call or in-person meeting, you’ll receive a scope of work that reflects the daily, weekly, and monthly tasks you need to market your business. See our list of solutions.
Big Impact Starts with a Small Hello