Franchise

Workout Anytime

Making Fitness “Fit” for All

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Transforming Workout Anytime’s Vision into Reality

Workout Anytime is a leader in today’s fastest-growing fitness segment – 24-hour, value-priced gyms. DesignCoup guided the company through a complete rebrand that focused on its core benefits to grow membership and build member loyalty in each neighborhood gym.

Using actual gym members in multiple testimonial campaigns underscored the close relationships Workout Anytime forged with its members helping drive franchise growth from 25 to over 200 locations.

“Truly life-changing! DesignCoup’s rebrand of Workout Anytime put us in the company of the big players and catapulted our units sales. Without the rebrand, we would not be where we are today. Truly appreciate their longstanding partnership!”

Steve Strickland
CEO & Founder

Services That Drove Workout Anytime’s Brand Forward

Brand Development

Workout Anytime turned to DesignCoup to redesign its overall brand including: logo, messaging, club interiors, direct mail, digital advertising, and more.

Franchise Conference

Each year Workout Anytime counts on DesignCoup to strategize, design, implement, and run its annual Franchise Conference for over 250 attendees.

Testimonial + Member Videos

Our video team captured actual gym members on their fitness journeys. We filmed each member onsite and in their homes for radio, television, and social media spots.

Marketing & Promotion Calendar

Our team developed and implemented the Workout Anytime corporate marketing calendar during weekly calls with the internal team.

Web Design + Development

Over the past 15 years working with the Workout Anytime Marketing team, we have launched new websites 3 times to refresh the brand and update to current technology trends.