DesignCoup Client: Wing Zone

Wing Zone

an international franchise restaurant chain required a strategic partner to ensure brand consistency for its ongoing in-store campaigns, collateral, advertising, and promotions. DesignCoup’s nineteen-year partnership helped Wing Zone reposition itself as the go-to wing concept for ‘flavorholics’ through a major rebrand – increasing same-store sales 15 percent. Wing Zone engaged DesignCoup to manage their franchise sales strategy, digital marketing and tradeshow design.


  • Rebrand Development & Guidelines
  • Consumer Advertising & Campaigns
  • Yearly B2C Strategic Marketing Calendar
  • Menu and Consumer Marketing Material Development
  • Franchise Strategy and Website
  • National Advertising Campaigns: Print & Digital
  • Menuboard Animations
  • Food Photography
  • Social Media Asset Support
  • Store Design – Layout & Decor
  • Graphic Design & Logo Development
  • Survey Development

Selected Work

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Flavor. Really. Fast.


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Wing Cravings

Singing Our Praises

“We have been working with DesignCoup for over 15 years!!!  They are true partners to us and our franchisees. The team at DesignCoup are all great communicators and their response time is remarkable. I like doing business with people that care and focus on the details. DesignCoup does that and so much more!”

Matt Friedman

CEO & Founder, Wing Zone