Bobby Chez
world-famous crabcakes
Wing Zone
an international franchise restaurant chain required a strategic partner to ensure brand consistency for its ongoing in-store campaigns, collateral, advertising, and promotions. DesignCoup’s nineteen-year partnership helped Wing Zone reposition itself as the go-to wing concept for ‘flavorholics’ through a major rebrand – increasing same-store sales 15 percent. Wing Zone engaged DesignCoup to manage their franchise sales strategy, digital marketing and tradeshow design.
Services
- Rebrand Development & Guidelines
- Consumer Advertising & Campaigns
- Yearly B2C Strategic Marketing Calendar
- Menu and Consumer Marketing Material Development
- Franchise Strategy and Website
- National Advertising Campaigns: Print & Digital
- Menuboard Animations
- Food Photography
- Social Media Asset Support
- Store Design – Layout & Decor
- Graphic Design & Logo Development
- Survey Development
Selected Work
Featured Video
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Flavor. Really. Fast.
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Wing Cravings
Singing Our Praises
“I've been working with DesignCoup for over 20 years! They are my true strategic and creative partners – great creative communicators, very responsive, and so easy to work with.”
Matt Friedman
CEO & Founder, Wing Zone & Matt Friedman Franchise Development
