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a manufacturer of EHR/EMR medical workstations, sought to differentiate itself in the competitive hospital technology market. DesignCoup repositioned the Enovate Medical brand to be known as an integrated ecosystem and end-to-end solution that supports every hospital stakeholder. DesignCoup’s role included product development, sales strategy, digital tools, and customer engagement campaigns. The new integrated brand position reinvigorated the Enovate Medical brand and helped to deliver key hospital clients and grow sales 30%.